My name is Lieke Ewalds, I grew up with my parents in Venlo, together with my sister and 2 brothers.
So as you can guess, always bustle in Ewald’s house! Creativity is in our blood, almost our whole family is in the creative sector. From early on, I knew it, I want to do something with fashion! Thence my choice of study ..
After the Havo/High school I moved to Utrecht to follow the study Fashion Design at the School of Arts, HKU.
During my study I did an internship in London at Alexander McQueen as print designer. Eventually I completed this study with pleasure with my own collection and specialized in prints / illustrations.
After my study I had a job as web shop manager for a German retail chain in Venlo. But then, there was love, I moved to Twente to live together with my boyfriend, Danny. Yes, I found love at the other side of the country, a ‘Tukker!’
At the end of 2013 I saw the Zazi Brands job ad, it said, “we design with pencil and paper, by hand so that the drawings have a soul.” After that line, I was sold, I would at all costs obtain this job. After several application rounds I got my dream job. From January 1, 2014 I was allowed to take the challenge to make innovative and inspiring collections.
Currently I am designer of the brand Lovestation22! This brand fits perfectly with how I was as a child, but also how I still am. Adventurous, but still a daredevil in terms of clothing choices.
I hope to create many more beautiful collections and to get new challenges within this awesome team!