About Hina


My name is Hina Saluja Bassi.

I grew up in India’s capital city, New Delhi, and graduated from Delhi University. My mother is a homemaker and my father is a businessman. I currently reside in New Delhi and am married to my longtime love Amit Bassi. I am blessed with 2 lovely sons, called Paavan and Yugan.

Since childhood, I had a passion for drawing and making dresses for my dolls. Soon after finishing high school, I got a diploma in fashion designing from Infopark school of fashion where I learnt traditional and computer-generated design, patternmaking, and sketching. I got a chance to work with professional-grade technology, including industry-specific hardware and software.

After graduating from the college, I accepted a position at an export house where I designed dresses for women that were intended for sale in Japan. After gaining 2 years of experience at my first job, I stepped up to my next position at another export house where I not only got the chance to design garments for kids, but also received experience in merchandizing.

Following eight years of experience as a fashion designer and merchandiser at an export house, I took up a merchandising position at a buying agency that dealt with and specialized in kids garments. LoFff, headed by Jo, was one of the customers for this buying house and that is how I was introduced to her. During the course of our interaction, she was impressed with my skills and professionalism. One fine day, out of the blue, Jo offered me an exciting yet challenging opportunity to work for LoFff and head its India office. I accepted the opportunity with open arms and great enthusiasm. I was excited to work closely with Jo and rest of the LoFff family (whom I all met during my visit to Holland) and translate my skills and experience and contribute to the success of this company.
Today, I am a more than 9 year old family member of LoFff. During all this time, I have worked very closely with Jo and she is the best boss I have ever had! I work in the areas of product development and production, taking care both of the quality and timeliness of our productions. This job has given me an opportunity to wear many hats at the same time and multitask to accomplish my goals. Although all this may sound a little complicated, I absolutely enjoy each day of my job and look forward to being a member of the LoFff family for many years to come